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TRADITIONAL JAPANESE BEAUTY AND HEALTH METHODS
"Why do Japanese people look younger than they really are?" This question occurs to almost everyone. Japan also boasts one of the highest life expectancies in the world. Japanese are certainly beauty- and health-conscious people. We’ll explore why as well as get a glimpse of the secret Japanese world of beauty and health.


SECRET WEAPON FOR SKINCARE


Even before modern technology enabled them to develop better beauty and health products and methods, Japanese people customarily employed unique natural remedies. Although some are outdated, some of these remedies are still practiced. We at Chopsticks NY will reveal a sampling of these traditional Japanese beauty and health secrets.


UGUISU NO FUN
(Japanese Bush Warbler’s Droppings)
You might wrinkle your nose if you heard that Japanese people wash their faces with this natural product (this is probably the weirdest product applied in Japan to obtain beautiful skin). Before soap was introduced in Japan, this was the special beauty product used by women to keep their faces clean and moisturized. Since the bush warbler’s droppings contain a fair amount of enzymes, the product is very effective in whitening and controlling skin tone. As you might guess from this in the face powder of geisha, Japanese beauty culture has traditionally thought of white skin as the ideal. The end product takes a powdered form and is obtained by drying the droppings. These days, this skin-cleansing method is not commonly used, but an advanced version of product that employs the bird dropping concept is still sold. In New York, Shizuka Beauty Salon offers treatment by this method.


AZUKI (Red Bean) POWDER
Azuki (red beans) may remind you of Japanese sweets such as oshiruko, zenzai, and azuki ice cream. But red beans were commonly used as an ingredient in beauty products as well. Red bean powder was one of the main products used for washing the face and body before soap was introduced. It’s a natural scrub that not only removes old keratin and even dirt from pores but also promotes blood circulation. Since red beans contain “saponin,” which has a soothing effect, red bean powder is perfect for washing one’s face without damaging the skin’s surface. Because of this saponin effect, people used to make packs of red bean powder mixed with grated daikon radish to reduce irritation and swelling. Some people who love natural remedies still make red bean powder by themselves for their everyday beauty treatments.



KOMENUKA (Rice Bran)
Rice bran is a byproduct when rice is milled. It contains an abundance of protein and fat. You can put rice bran into a small cotton bag, let it soak in water, and then gently massage your skin with it. Rice bran’s vitamins B1 and B2 whiten skin, and vitamin E reduces signs of aging. Since it has a good amount of oil, rice bran has a moisturizing effect as well. People have used rice bran dissolved in water to wash their hair and make it shiny. Besides using rice bran for beauty purposes, Japanese people also clean their floors with bags of rice bran as well as pickle vegetables in fermented rice bran paste.


KOME NO TOGIJIRU
(Water Left After Washing Rice)

Like rice bran, the whitish water left after washing rice contains oil, vitamins B1 and B2, and protein. Before artificial polishing products were invented, Japanese people used kome no togijiru to mop their floors. Likewise, it is believed to be good for washing one’s face. With its natural fat and vitamins B1 and B2, it washes off dirt and keeps skin moisturized and white.



AKU (Lye)
Alkaline lye is known for its cleansing effect in western countries. It’s the same in Japan. Naturally obtained lye was used to wash one’s face and hair as well as laundry.


HECHIMA (Loofah)
In the western world, hechima is used as a bath or kitchen sponge, but in Japan it’s more commonly used in a beauty lotion. Hechima juice obtained from cutting the hechima vine is abundant in vitamin C, protein, pectin, saponin, and other enzymes, and for this reason it has served as a soothing, moisturizing, and whitening lotion. In addition to its beauty uses, hechima juice has been taken as medicine as well. It is believed that hechima juice can suppress coughs and reduce swelling and also has a diuretic function. It’s also helpful for soothing a sunburn.


YOMOGI (Artemisia)
Yomogi is widely grown in Japan, and Japanese cook it in tempura and ohitashi and drink it as yomogi tea. The health and beauty benefits of yomogi are tremendous.It improves eczema since it has a disinfectant and anti-allergic function. It also calms irritation caused by burns and sunburns. From a nutritional point of view, yomogi contains more iron than beef liver and more vitamin A than spinach, and it’s super rich in chlorophyll (which is known to eliminate bad breath and overall body odor when taken internally). It also has antioxidant, anti-inflammatory, and anti-microbial effects and is used for detoxifying in Japan.


SILK AND SILKWORMS’ COCOONS
Silk towels are considered better than cotton towels for getting smooth skin, and they have been used by Japanese women for a long time. Since silk has a protein formation similar to that of human skin and silk fibers have a unique cross section, a towel made of silk is believed to be effective in removing keratin and excessive oil and reviving the skin. For the same reason, silkworms’ cocoons can be used to soften heels. Some Japanese grocery stores carry silk towels.



HAIRCARE FROM THE INSIDE AND OUTSIDE

Black, shiny hair is a symbol of traditional Japanese beauty. Advanced-formula hair products today enable Japanese women to maintain beautiful hair easily. But even before this modern technology was developed, Japanese took great care of their hair by using two natural haircare agents that are still widely used today.


KOMBU (Kelp)
Eating kombu is commonly believed to help hair grow and be healthy. With an abundance of amino acids, minerals, iodine, and chondroitin, kombu is thought to contribute to shiny and strong hair. Recent research, however, suggests a well-balanced diet is better than eating excessive amounts of kombu.


CAMELLIA OIL
Japanese people have traditionally applied camellia oil as a natural hair cream and scalp massage oil to maintain beautiful black hair. The components of camellia oil moisturize, soften, and protect hair and help make it shine. Camellia oil exceeds olive oil in its content of oleic acid and can help the human body protect itself from the stimulation and destruction caused by ultraviolet radiation. It has a good disinfecting and germicidal effect as well. Haircare and skincare products formulated with camellia oil are still produced and are popular among Japanese people.


Two Key Factors Contributing to Japanese Health

ISHOKUDOUGEN
Directly translated as “medicine and food share the same origin,” it is the concept that a well-balanced diet can prevent illness and even cure it. Originally from China, it has been adjusted for the Japanese way of life. People may or may not be aware of it, but the idea underlies the creation of every meal and largely contributes to Japanese health.


ONSEN (Hot Springs)
Geologically, the Japanese archipelago stands on volcanic ground. Accordingly it provides many onsen that offer both health and beauty benefits. These benefits vary depending on the quality, components, and temperature of the spring water. Some onsen have strong therapeutic effects while others are just relaxing. Also, bathing in bathtubs at home every day allows Japanese people to ease daily fatigue and avoid illness.
© Japan Ryokan Association
NEGATIVE ION-BASED HAIR SALON TAKES YOU TO ABSOLUTE BLISS

Salon Vijin


Anti-aging and rejuvenation have been the two major issues for the beauty and health conscious for a very long time. In Japan, it is well known that “negative ions” help promote youth and vitality by removing oxygen from cells and stopping the oxidation that results in aging. Salon Vijin, a 22- year-old Japanese hair salon in the concourse level of Rockefeller Center, embraced this concept a few years ago and reinvented the salon entirely based on the negative ion concept: the hair products, professional tools, water, and air purifier are all ionized in this salon.


“What is revolutionary about negative ions is that they reactivate what you have,” says Mr. Minoru Minamida, Salon Vijin's owner and a renowned hair stylist. He realized its power when he drank negative ion water to treat a health problem. Amazed by this simple but effective solution, he decided to take this negative ion concept into his salon. Hairstyling requires a lot of chemical products to get the best results. Coloring, perms, and straightening are not procedures that are very kind to your hair. Negative ions, however, magically protect your hair from damage and even make the procedures more effective. For example, Mr. Minamida developed “Ion Esthetic Japanese Super Straightening” by using negative ion products and water. This enables him to straighten your hair without damaging it.


Relaxation is one of the important aspects of the hair salon experience. Salon Vijin provides various healing services such as massages and complimentary ionized drinks and creates a comforting environment with purified air and soothing waterfall sounds. Mr. Minamida proudly adds, “Our staff is well trained to provide you with high quality service and make you feel as though you were on vacation.”


Salon Vijin
10 Rockefeller Plaza, Concourse Level, New York, NY 10020
(Entrance at 35 W. 48th St.)
TEL: 212-664-0664 / www.salonvijin.com
Mon-Fri: 10am-7:30pm
Sat, Sun: 10am-6:30pm
Hair cut: $64 & up, Perm: $120 & up, Color: $68 & up
Highlight: $120 & up

Frizzy hair becomes sleek after Mr. Minamida’s “Ion Esthetic Japanese Super Straightening.”
($600 & up)
Free consultation on the first visit.
Try the CERA ionizing showerhead. Salon Vijin offers a one-week free rental of the showerhead. Call for details. 10% special discount exclusively for Chopsticks NY readers.

NOT JUST AN ORDINARY SHIATSU PLACE
FULL SERVICE HOLISTIC CENTER


Ido Holistic Center


Ido Holistic Center is a refuge for relaxation, offering treatments from shiatsu to facial acupressure to reflexology. All full-body massages begin with sauna; raising the temperature softens muscle tension by increasing blood circulation. Their experienced Japanese masseuse uses thumbs, elbows and knees as well as walks all over to apply pressure. Their Special Discount Promotion is a package deal exclusively for new clients that combines 1 hour of Authentic Shiatsu or Regular Massage with your choice of two or three 15-min treatments from Facial Shiatsu, Foot Shiatsu, Zen Stretch, Immune Boost and Reiki. It is a great way to try out several treatments without straining your wallet.


Ms. Yuko Nozaki
We welcome you with a healing massage and relaxation. Licensed massage therapist and certified by National Certification Commission for Acupuncture and Oriental Medicine.



Ido Holistic Center
9 E. 45th St., 8th Fl.
(bet. Madison & 5th Aves.)
New York, NY 10017
TEL: 212-599-5300
www.idocenter.com
Mon - Fri: 11:30am - 10pm
Sat & Sun: 11:30am - 8pm
Special Discount Promotion:
2 add-ons $120, 3 add-ons $150
Couple Shiatsu w. Sauna $105
Aroma Shiatsu $90/1h
Deep Tissue Massage $90/1h
Swedish Massage $90/1h

MICRO-DERMABRASION IS A MUST FOR MAINTAINING BEAUTIFUL SKIN

KSS Beauty Spa Inc


KSS Beauty Spa offers a wide variety of quality skincare treatments by experienced beauticians at reasonable prices. Their list of services includes permanent makeup (eyebrows, eyeliners and lips), minor mole removal, wrinkle treatments, blackhead removal, and facial treatments. KSS Beauty highly recommends and specializes in Micro-Dermabrasion which is a mechanical exfoliation that removes the uppermost layer of dead skin cells from the face. It leaves the skin with a fresh, glowing look, and diminishes sun damage, wrinkles, enlarged pores, and coarse skin. To maintain healthy skin KSS recommends daily facial care and weekly application of a beauty mask.


Katrina
Katrina has 32 years of experience as a beautician. She received special training from Biologique, Recherche and Cuinot in NYC, and Matis Training in Paris. Her specialties are facial treatment and permanent make up.





KSS Beauty Spa Inc
187 Centre St.
(bet. Canal & Hester Sts.)
New York, NY 10013
212-966-9531; 212-966-6651
www.kssbeautyspa.com
Mon-Fri: 10am - 8pm
Sat-Sun: 10 am - 7 pm
Micro-Dermabrasion: $48
Anti-Wrinkle Treatment: $158.00

IMPROVE YOUR HEALTH AND FIND INNER PEACE

Ohashi Institute


Ohashi Institute is an internationally acclaimed school and cultural center that teaches Ohashiatsu® – an energy-based method that combines meridian therapy, touch, stretching and exercise. An Ohashiatsu session can alleviate muscle pain, tension, chronic fatigue and anxiety, while inducing a state of deep relaxation and peace. For those who seek healing through bodywork, their clinic offers private sessions by Interns, Certified Consultants and Master Ohashi. The fee differs depending on experience. Sessions are given while you are fully clothed, lying on a comfortable mat in a serene Japanese setting with soothing music.


Master Ohashi
I suggest regular sessions, proper diet, daily exercise and meditation. Classes and sessions at the Institute will improve your personal health by making you more flexible, stronger and tranquil.



Ohashi Institute
147 w 25th St., 6th Fl.,
(bet. 6th and 7th Aves.)
New York, NY 10001
TEL: 646-486-1187
www.ohashiatsu.org
info@ohashiatsu.org
9:30am-6pm (office)
9:30am-9:30pm (school and clinic)
Ohashiatsu® Private Session:
$45 with intern, $85 with certified consultant, $250 with master Ohashi

ANCIENT BEAUTY SECRET OF GEISHAS
NIGHTINGALE DROPPINGS


Shizuka New York Day Spa


Shizuka New York is a full service day spa that combines Asian aesthetics with Western dermatology. Their most innovative treatment, the Geisha Facial, modernizes the ancient secret of geishas with an unusual ingredient: powdered nightingale droppings. For centuries it was used by geishas to remove their heavy makeup, and Shizuka's version is finely milled and sterilized under ultraviolet light. It is then mixed into a mask and massaged onto the face. The natural enzymes and guanine in the nightingale droppings polish and brighten the skin while removing debris and blackheads from the surface. The experience may seem rather odd at first, but you will be well satisfied with the result.


Having a monthly facial is a great way to keep your skin looking young and beautiful. Follow up at home with a skin care regimen customized to your skin type and appropriate for the season of year.



Shizuka New York Day Spa
7 W. 51st St., 6th Fl.
(bet. 5th & 6th Aves.)
New York, NY 10019
TEL: 212-644-7400 www.ShizukaNY.com
contact@shizukany.com
Mon: 11am-7:30pm
Tue-Fri: 11am-8pm
Sat: 10am-6pm, Sun: 11am-6pm
Facial: $110 & up
Geisha Facial (50min): $180

REINVIGORATE YOUR LOOK WITH JAPANESE STRAIGHTENING PERM

RH Plus Salon


Celebrating its two-year anniversary, RH Plus Salon is offering a free hair treatment with Japanese Straightening Perm until the end of August. Their hair treatment combines 3 Japanese products including Nano Amino - solution containing nano sized amino acids that seep the nutrients to the core. By repairing damage, and nourishing from the inside, the hair becomes much straighter and silkier. Their ambiance, created by the expansive space and large windows overlooking Midtown Manhattan, is soothing and you will feel refreshed inside and out. First time clients receive 10% off and a discount coupon for the next visit, so why not give yourself and your hair a treat for the harsh New York summer.


Staff at RH Plus Salon
Starting September, RH will be open 7 days a week, and newly arrived elite stylists from Japan can provide you with the latest techniques and fabulous styles.





RH Plus Salon
805 3rd Ave., 2nd Fl.
(bet. 49th and 50th Sts.)
New York, NY 10022
TEL: 212-644-8058
www.rhplusny.com
Mon-Fri: 10am-8pm, Sat: 10am-6pm
Japanese Straightening $250 & up

FULL BODY MASSAGE TO REVIVE THE MIND AND BODY

Tsunami Day Spa


Tsunami Day Spa believes in enhancing their clients' lives through relaxation and beautification. Their full body massage is a one-hour treatment that combines the techniques of Thai, shiatsu and Swedish massages to stretch joints, relieve muscle tension and release toxins from the body, increasing circulation and mental alertness. Tsunami also offers hair removal wax and facial treatments that are customized for each client. Their package deal has a flexible option; you receive 1 free treatment of your choice with the purchase of any 2 sessions, and 3 free treatments with the purchase of 5 sessions! Treat yourself to a relaxing massage and whisk away the aches and worries of everyday life.


[Left] Ms. Amy Hwang
(Owner/Aesthetician)
[Right]
Ms. Mooky Phaliwong
(Massage Therapist)
New York is an exciting but exhausting city. Visit our new location to relax and bring your beautiful self back.





Tsunami Day Spa [new location]
208 E. 60th St., 2nd Fl.
(bet. 2nd & 3rd Aves.)
New York, NY 10022
TEL: 212-628-5868
www.tsunamidayspa.com
Tue-Sat: 10am-7pm
Full Body Massage: $90/h, Facial: $90

GO BEYOND BEAUTIFUL HAIRSTYLE
HEAD SPA FOR HEALTHY HAIR


YUI Salon


YUI Salon specializes in anti-aging treatment of hair and scalp, and their Head Spa treatment is a deep cleansing of the scalp followed by a shiatsu massage to enhance blood circulation for healthier hair growth. Japanese Straightening Perm is known for its minimal damage, but YUI Salon goes one step further with their aesthetic techniques. Hair is pretreated with conditioning solutions to improve its defense before the customized straightening solutions are applied according to each client’s needs. The process concludes with yet another conditioning treatment to re-hydrate and re-vitalize the hair for maximum shine and softness. Healthy is the new beautiful. Enhance your beauty with a healthy head of hair.


UV lights not only damage the skin but also hair. Hair and scalp treatments are highly recommended especially during the summer when the UV lights are harsh.



YUI Salon
323 W. 11th St.
(bet. Greenwich & Washington Sts.)
New York, NY 10014
TEL: 212-647-9303
www.yuisalon.com
info@yuisalon.com
Tue-Fri: 10am-7pm, Sat: 10am-6pm, Sun: 11am-6pm (last appt.)
Cut: $70-90 (Women), $60-80 (Men)
Japanese Straightening Perm
(Cut Included) $400

EXFOLIATOR AND MOISTURIZER IN ONE
SIMPLE SKINCARE WITH GOLD ION FORMULA


Cosme Proud


A baby's skin contains 80% negative ions and 20% positive ions, that is the ideal ion ratio for beautiful skin. With aging, pollution and stress, the skin gradually loses its negative ions, slowing the cellular metabolism down, causing spots and blemishes. Gold Revitalizer contains small particles of gold that gently exfoliate the outer layer of the skin and guide negative ions into the skin's deepest basal layer to enhance cellular metabolism, restoring the skin's ion balance to its ideal state. After the new layer of skin is revealed, collagen, squalene oil, elastin and vitamin E moisturize the skin to the fullest. Exfoliate twice a week, and get your original skin back!


Gold Revitalizer
(1.8 oz)
$90
*Free sample
available.

Massage until gold particles dissipate and let dry for 30 - 60 seconds.

Massage again and old skin comes off.

Where To Buy
Katagiri
Oishinbo
Shizuka New York Day Spa
Salon Vijin
Mie Higashimoto Hair Salon (Boston)

Info/Online Order/
Wholesales

TEL: 201-947-0010
info@cosmeproud.com
www.cosmeproud.com

HABA ADDITIVE-FREE COSMETICS
PURSUING TRUE BEAUTY…


HABA Labs USA Inc.


HABA’s basic skincare line has been given the name “Pure Roots”. HABA advocates skincare products that provide only the essentials needed to promote beautiful, healthy skin in three simple steps: 1) Cleanse, 2) Tone and 3) Moisturize. Pure Roots represents the foundation of HABA. First, Squa Cleansing, gently removes make-up and cleanses the skin in one easy step. Second, G Lotion, an alcohol-free toner, hydrates and balances the skin. Last, to seal in moisture, apply just 1 - 3 drops of Squalane, a refined form of squalene which helps the skin create its own natural protective moisture barrier. Experience true beauty with HABA’s Additive-Free Cosmetics.


SQUALANE
0.85oz $27
1.7 oz $50
3.4 oz $93
SQUA
CLEANSING
3.7 oz $25
7.4 oz $45
G-LOTION
4.2 oz $25
8.4 oz $45
 
Where To Buy
Raku - Za 
16 E. 41st St., #2A
(bet. Madison & 5th Aves.)
New York, NY 10017
TEL: 212-686-5560

Info/Online Order
TEL: 888-770-4222 (HABA )
www.habaus.com

FUEL YOUR BODY WITH THE POWER OF CO-ENZYMES Q10

Sato Pharmaceutical, Inc


“Healthcare Innovation” as a corporate concept, Sato Pharmaceutical has been delivering high quality OTC medicines since 1915. Among their products, YUNKER liquid supplement holds the highest sales records in Japan. Q10 - YUNKER in jelly form comes in a convenient pouch containing Ginseng, Royal Jelly and CoQ10, a natural antioxidant existing in the body that promotes circulation, digestion and skin elasticity. Water-soluble form of CoQ10 is easily absorbed in the body, making it an excellent option for breakfast or a power drink. Q10’s formula is also available in Sparkling YUNKER with additional ingredients Taurine and herbal extracts. Get a jolt of energy and nutrition for healthy living.


YUNKER
(6.5 oz)
$1.69
Q10
YUNKER
(5.25 oz)
$2.49
 
Where To Buy
Available at Japanese grocery stores new you. (See Grocery & Sake Guide for the listing.)

Info/Online Order
TEL: 310-793-0509
www.sato-pharmaceutical.com


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Monthly Title Monthly Cover"J-Culture" Strikes!
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Distribution List
Special Survey
e-shouchu.com Salon Vijin Japan in Motion without price
Sake Guide
BORN
Hoshi

A junmai daiginjo aged at 23°F for 2 years. It has a persistent body with a complex flavor and a pure, uplifting aroma.