Curated by longstanding Japanese grocery store Sunrise Mart, Beauty by Sunrise is a one-stop shop for Japanese drugstore makeup, hair care and skincare products.
For Japanese food lovers, Sunrise Mart has been a necessary stop for grocery shopping for decades. Last November, it launched a new online shopping site that specializes not in food items but Japanese beauty products. Beauty by Sunrise (www.beautybysunrise.com) offers popular beauty items from Japan such as skincare, hair care and makeup products, as well as selected health related items. Japan boasts an original and well-established beauty and health culture and Beauty by Sunrise carries some of its unique items, such as clay and charcoal soap, yuzu oil mist, sake formulated lotion, rice moisture serum, camellia oil, foam type hair dye, and yuzu citrus aroma bath salt.
The shopping site is not only good for you to browse beauty items, but is also inspirational and resourceful. Beauty news and articles are also uploaded every week, with the latest topic being comparison of Japanese and Korean skincare routines. Staff Pick products for the winter include Imyu Hatomugi Lotion, a daily moisturizing lotion that formulates Job’s tears extract, and Kiss Me Heroine Long Curl Mascara, a long-lasting mascara that gives a natural, extended eyelash look. Thanks to Beauty by Sunrise, shopping for Japanese beauty products is easier than ever.
Imyu Hatomugi Lotion, one of the Staff Pick products, is a daily water lotion that helps moisturize and calm skin. Another recommendation, Kiss Me Heroine Long Curl Mascara, is a water-proof and smudge-less mascara that lasts all day long.