Shiseido White Lucent Series

The entire lineup of White Lucent products includes cleansing foams and even a nighttime moisturizer – ideal solutions for every part of your day.

People all over the world covet glowing, radiant skin, and in Japan especially, people have been on the verge of obsession when it comes to covering dark spots and giving the skin a lighter, more even look. So it’s no wonder that Japanese skin care companies have worked tirelessly to create effective solutions, and at the forefront of this quest is the brand, Shiseido – established in Japan in 1872 as a Western-style pharmacy and today, perhaps one of the best-known cosmetics companies in the world. The latest additions to its White Lucent line of skin correcting products with SPF protection are just another shining example of the company’s tradition of innovation, offering a solution for pesky dark spots.

Summertime is an especially risky period for people, as dark spots are caused when UV rays increase melanin production, skin turnover is less than optimal, and subsequently excessive melanin gets trapped under the skin. Shiseido’s White Lucent OnMakeup Spot Correcting Serum Broad Spectrum SPF 25 with PROApproachX2 Technology specifically targets dark spots and evens them out, as well as helps to resist new ones. The serum contains Spot-Erasing Technology, tiny capsules filled with brightening ingredients that reduce spots, and assist with one’s usual foundation to even out skin tone. In conjunction, the SPF protects spots from absorbing more UV rays. When it comes to direct targeting, this is the ideal solution for those already struggling with covering up spots. This multi-function product comes in three colors, Natural Light, Natural, and Medium.

The spot corrector comes in three different skin tones, and is as easy to apply as it is to keep with you for any necessary touch ups.

For others who are seeking out a more general moisturizer, the White Lucent All Day Brightener Broad Spectrum SPF 23 is an excellent choice. This not only includes spot resisting technology, but also acts as a daily moisturizer that makes your skin brighter as the day goes on. This is accomplished through the use of Timed Delivery Bright Technology, whose brightening capsules break open throughout the day, delivering Multi-Target Vitamin C (a brightening agent) as well as a variety of antioxidants (Vitamins C & E) to fortify the effects. A Light-Transformation powder also reacts to UV rays and releases a fluorescent light that adds an extra glow.

The SPF protection and all day brightening may make you the sun’s greatest rival in more ways than one.

When using the corrector and moisturizer together, apply the correcting serum to trouble spots after putting on foundation and makeup, and blending into the areas through gentle tapping. Then apply two pearl size drops of the moisturizer all over the face to finish. Both products also contain a variety of enhancements, including Spot Block Complex, a mix of Rehmannia Chinesis Extract and Peony Root Extract, which also fight dark sports, and Super Hydro-Synergy Complex, which helps keep skin stay hydrated. Shiseido’s patented 4MSK brightening ingredient also helps separate the White Lucent line from its competitors.

Daily attention to your skin, especially when you are spending more time outdoors, will be crucial – not just to cover up your spots now, but also to protect your skin in the future. So what are you waiting for? Wherever you are, and whatever you are doing, knowing that your skin looks best will be comforting, satisfying and a real confidence boost.


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