Japanese Culture in New York - Chopsticks NY

The Secrets Behind Exquisite Flavor

“Small amount yet high quality” is the motto that has been passed down at Ume No Yado Brewery, a microbrewery in Nara Prefecture, since its establishment in 1893. The latest arrivals from the brewery are the two sake-based, fruit-flavored liquors Aragoshi Ume Shu and Yuzu Shu.
Aragoshi Ume Shu is a unique plum wine that uses sake as a base liquor, unlike most other plum wines. Since sake has natural sugar, via this method they can successfully reduce the amount of extra sugar added. This makes the plum wine’s natural sweetness stand out, as well as keep its calories down. Another feature of Aragoshi Ume Shu comes from the way it uses plums. Fresh plums harvested in local plum orchards are soaked in sake, and having absorbed the sake they are mashed and later mixed back into the sake. Just one sip makes you feel as if you have eaten a whole plum while drinking premium sake. It is liquor but you can also enjoy it as a dessert.
Ume No Yado’s Yuzu Shu also boasts a lot of fresh fruit flavor. While other brands usually contain anywhere from 5% to 15% yuzu juice, its yuzu shu has as much as 35% yuzu juice. This allows you to fully appreciate the natural yuzu flavor. You might even notice the yellowish yuzu oil component found in the top part of the bottle, and that’s proof of how much yuzu juice is in it.
“We’ve carried both types since they were introduced in New York. They’re constantly sold here and appeal to both sake beginners and connoisseurs. I think it’s because they are versatile, good as dessert wines as well as regular sakes,” says Ms. Hiroko Furukawa, co-owner of sake specialty store SAKAYA. “We serve them both by the glass and by the bottle, and Yuzu Shu is particularly favored by our clientele. Many order it by the bottle,” says Mr. Masashi Hirata, head chef of the popular ramen house IPPUDO NY.
Summer has ended and we are entering the cold season. It is the time to enjoy the sweet, rich and fruity flavors of Ume No Yado’s Aragoshi Ume Shu and Yuzu Shu.

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