Iroha Restaurant
Japanese / Izakaya / Sushi
152 W. 49th St., (bet. 6th & 7th Aves.), New York, NY 10019
TEL: 212-398-9049
Mon-Sun: Lunch 11:45 am-3 pm, Dinner: 5 pm-Midnight

For over thirty years, Iroha Restaurant in Midtown Manhattan has been serving their businessmen and tourist patrons with quality Japanese food for unbelievable prices. After remodeling the place as an izakaya last March, their menu has expanded to include great sake and shochu selections with prices you won’t see anywhere else in Midtown, and some very original menu items that are great drinking companions like Gobo Chips (fried burdock), and Age Takoyaki (fried octopus balls). “We serve what you might call commoner’s food here, but we take pride in the fact that almost everything is homemade. Our signature dish, Crispy Grilled Berkshire Spare Rib takes two days to prepare. We serve it for $9. We do it so our regulars can come every day,” says General Manager, Mr. Tatsuya Kawamoto. There is no other place in the city where you can have motsuni (stewed giblets) with washugyu beef for only $8. The restaurant also has a large variety of healthy dishes appealing to female customers, and their menu is also vegetarian friendly. For lunch, the establishment has a variety of set menus such as udon or soba noodles with maki (roll sushi) set, or donburi set starting at $10.
Omu Soba, Crispy Grilled Berkshire Pork, and Caterpiller Sushi

Iroha’s delicious signature dishes:
Crispy Grilled Berkshire Pork (left) is made by simmering pork ribs for a whole day and grilling them the next day. Omu Soba (front) is an egg omelette wrapped around stir-fried soba noodles with vegetables. Caterpiller Sushi (back) is uniquely made with oshizushi style.
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3 Best Sellers
Crispy Grilled Berkshire Pork Spare Ribs $9
Ebi Nira Gyoza $8
Omu Soba $10
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