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Hsu’s American Cultivated Ginseng


The American ginseng root is a jock in the healthy root class. It packs a lot of taste, health
benefi ts, and alternatives in how it’s prepared.

Ginseng has been a popular commodity in East Asia for over 5,000 years, but the U.S. only began delving into its benefi ts and consumption during the 18th century. Furthermore, it was not until the 20th century that ginseng was successfully introduced to U.S. soils for commercial cultivation. Within one hundred years, American ginseng harvesters, such as Hsu’s Ginseng Enterprises, Inc. in Wisconsin, have created booming businesses with thousands of loyal customers. The “man root” of Asia has become a new American commodity due to its health benefi ts and versatility. The molecular structure of American ginseng has diverged from that of other countries’ over the century. American ginseng is an adaptogen that can be used for energy, stress relief, enhancing the immune system, adjusting bodily systems and increasing endurance. An adaptogen acts to normalize body functions by allowing cells to utilize other substances more effi ciently and by helping to eliminate toxins from organs. As a result, it is said to alleviate stress. Since 1974, the Hsu family’s dream has been to provide quality American ginseng at a reasonable price for people throughout the world. In 1976, Hsu’s Ginseng became the fi rst Chinese ginseng grower in Marathon County, where the corporation was originally founded as a mail order business. It has since become an international enterprise with six branch offi ces in North America, international subsidiaries in Hong Kong and Taiwan, and three joint ventures in China. Their success can be attributed to the multitude of ginseng products that they offer online and in stores. Common ginseng products include teas, lozenges, pills, powders, and raw slices of the root. Those looking online or in health and beauty stores may also fi nd skin creams made with ginseng, but this is a fairly new segment for ginseng. Capsules are one of the most popular and convenient ways to use ginseng. Powders can be used for baking, cooking, or steeping as a tea. Many people enjoy snacking on the whole root similar to eating a carrot, while others prefer slicing it for an easy bite-sized treat. Ginseng can be on the tougher side, but it can also be sliced easily after being warmed in the oven or microwave for a brief moment (alternatively, it can be purchased already sliced). American ginseng tea bags are one of the most popular and versatile ginseng products outside of eating it raw. Prepared as a tea it can be served hot or iced and sweetened with honey. It is also excellent for use in daily cooking. Cut open a tea bag or powder packet and add it to soups, baking, stir fries and more. While choosing some commercial products may be as easy as reading the label, choosing good dried ginseng root at a food store takes a bit of know-how, like any organic grocery item. A strong smell will indicate the freshness and strength of the root’s taste, rather than its size or shape. The shape of ginseng root is decided by the density of the soil that it was grown in, while the size is normally decided by its age. The health benefi ts and taste should be the same regardless though, so choosing good ginseng really isn’t that hard as long as you choose ginseng from Wisconsin, USA.


Ginseng plants are beautiful to look at. What we use are the roots which are less colorful.


The appearance of the ginseng root closely resembles that of a colorless carrot, with tiny root fi – bers springing from it.




Stews and teas are two popular ways that ginseng is incorporated into meals (tea can even be added to broths).

Hsu’s Ginseng Enterprises, Inc.
T6819 County Rd. W., Wausau, WI 54403
TEL: 1-800-826-1577