ROOT VANISH by KAZUMI
Lightweight, gel-based formula leaves a smooth finish that is rain, sweat, and life-proof. ROOT VANISH by Kazumi is toxin-free and packed with 22 anti-aging botanical extracts.
SK-II, Cle de Peau, Shiseido, SENSAI by Kanebo. Japanese skincare brands have been carving out a solid spot on the shelves of New York’s most prestigious stores. It’s about time that Japan’s best hair care technologies made their way to New York, too. And it has.
KIWABI, Inc. a Japan-based hair care company, is releasing a unique, gel-based anti-aging colorant that instantly vanishes grays and roots out of sight. ROOT VANISH by Kazumi, features Japan’s renowned ingredient technologies, exceptional craftsmanship in product design, and a powerful dose of Hollywood glamour. The first four shades were designed in Beverly Hills by celebrity colorist Kazumi Morton and it already has an impressive A-list cult following.
Four versatile shades were developed specifically for American women by Kazumi Morton, a Beverly Hills and New York based celebrity colorist.
ROOT VANISH hit the U.S. market last November and instantly caught the attention of beauty editors and Hollywood elite for its outstanding benefits: no residue, no drying powders, no crusting, no transferring onto clothes or fingers throughout the day, nontoxic, no-fragrance, mess-free and healthy for hair.
The click-pump applicator with a built-in brush tip provides an easy, mess-free application. The non-sticky formula instantly camouflages grays and roots and leaves no residue.
Kazumi first recognized the need for a product like ROOT VANISH when her discerning clientele in Beverly Hills and New York started pressing her to come up with an at-home solution for covering up their grays and emerging roots in between appointments with her. Kazumi initially tried all of the gray cover up products available in the U.S. market such as mascara types, spray-in products and powder concealer formulas, but none of them met her perfectionist standards. They all powdered off, crusted, or simply didn’t go on, or stay on, properly.
Kazumi finally found the perfect formula in her home country that resolved all of the typical issues, but the colors were all wrong for the western market. She partnered up with a visionary serial entrepreneur Naohisa Tamura and his laboratory in Japan to painstakingly reformulate and re-design the shades and natural colorant ingredients so that they would flatter and appeal to style and beauty-conscious women across LA, NY and San Francisco.
ROOT VANISH is also great for hair. Featuring 22 traditionally and scientifically heralded botanical extracts and oils that nourish, hydrate and fortify the hair and follicles, the formula is “almost natural enough to eat,” says Kazumi. To name a few, ingredients include black seaweed extract that is rich with essential amino-acids; Japanese swertia flower extract that boosts hair growth, and Panax ginseng root extract that enhances cellular renewal for a healthier scalp. Instead of damaging the hair and scalp with frequent coloring, ROOT VANISH allows hair to heal before the next appointment.
The application is simple. Click the button on the applicator to dispense the formula into the brush, then apply onto towel-dried hair. The lightweight formula spreads and blends easily, leaving no-residue after drying. The result is invisible, touchable soft, and naturally radiant hair with no transferring or flaking. With use, grays and roots stain subtly darker so that less product becomes necessary, if at all.
ROOT VANISH by KAZUMI is an essential product for those aging beautifully. It is available at www.amazon.com.
Kazumi Morton is also a pioneer of hair straightening. She is an educator for Milbon-USA, training stylists from all over the U.S. Kazumi also specializes in applying and custom-coloring Hair Lingerie extensions.