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Attentive Hair Services from Tokyo


Senior Stylist, Rieko’s masterful work results in a style that looks effortless and naturally gorgeous for a longer time frame.

Beauty Interview: Rieko of Yo-C Salon
What do you most value in your work as a hair stylist?
Beyond advocating the natural health and beauty of the hair with deep conditioning and precise, long-lasting cuts, I find fundamental value in nurturing my relationship with each of my clients. Although listening and conversing are key aspects of the job, I find that I can intuitively cut, color and style toward a client’s desired look when there is an unspoken comfort and understanding between us.

Does your multi-cultural, diversified training enhance your work?
The Creative Director and owner of the salon Yoshi(hide) takes pride in our salon’s methodology of integrating the best practices of both Japan’s trendiest hair salons in Aoyama in Tokyo and New York City’s competitive, fast paced beauty destinations. I have many regulars who come for the head pressure point massage during their shampoo. Our clients love our green tea, too.

Any under the radar services that in-the-know clients get?
The Japanese hair products we use during our services are also more gentle on the hair and scalp. We offer a lovely mix of high tech, high design Japanese and American products, too.

Yoshi has mastered a unique and highly technical style of integrating sun-kissed highlights with an elegant ombre finish using a combination of Balayage and Ombre coloring styles. It takes 3+ hours and is a very meticulous process but the result is a gorgeous look that is rare.



Yo-C Salon
225 E. 5th St.
(bet. 2nd & 3rd Aves.)
New York, NY 10003
TEL: 212-529-0355