Doubling Down with the Cheapest Omakase in Town

David Bouhadana has made plenty of waves during his time in the New York Sushi scene. Having trained extensively in Japan, the Emmy Award-winning, 31-year old chef is an intriguing combination of highly respectful craftsman, and a self-assured, gregarious ‘America-jin’. But one thing’s for sure – his Sushi by Bou concept is quickly setting the stage for the next generation of sushi chefs that True World Foods is proud to support.

Sushi by Bou typifies Bouhadana’s reputation as the ‘affordable sushi guy’. It very much follows the Japanese tradition; utilizing a tiny space (just enough for an eight seat counter), keeping the operations lean (Bouhadana and his chef handle mostly everything), and keeping meals short (customers are done within 30 minutes). As a result, Bouhadana is able to keep his 12 piece omakase at $50 – one of the lowest priced for some of the highest quality fish available. Bouhadana‘s omakase was born out of the idea that Sushi consumers are at a crossroads. Experienced diners now know that true sushi is nigiri, not Frankenstein rolls; yet most are still finicky about the pieces they want to eat or are willing to try. Bouhadana has whittled the selection to what he thinks are the top 12 for even the most experienced connoisseurs.

And the $50 pricing also presents the option to ‘double-down’, so to speak; one can feast on 24 pieces for $100, which is still a fraction of what you might expect anywhere else. And knowing that almost all of his fish comes from True World Foods, Bouhadana’s achievement becomes even more remarkable. Every piece that he presents: Hamachi, Blue Fin Tuna Akami, Botan Shrimp, Ikura, Albacore Tuna, Scallop, Wagyu Beef, Uni, Toro, Salmon, Uni Wagyu, and Unagi are nothing short of the best one the market. The confidence that Bouhadana has for the success of Sushi by Bou also comes from the personal attention that True World Foods has to offer. “They have done an incredible job providing the best quality fish and customer service. When I put in my order at 3am, I know it’s going to arrive at 9am. And if they don’t have it, they let me know via phone, e-mail, text – no matter what time it is.” In fact, he concluded, “They are the secret agents of the restaurant world. They go above and beyond.” Even as True World Foods continues to become less of a secret, its commitment to chefs like Bouhadana will always ensure that New Yorkers get to enjoy the freshest fish, every day.

Chef Bouhadana’s Omakase in its full glory – will you ‘double down’?
The ultimate surf and turf – Uni Wagyu – alone is worth the price of admission.

Classic nigiri (left) and decked out oysters (right) show off the chef’s extensive skills.

The master, surrounded by graffiti by Japanese artist Pesu, by the entrance to this basement gem.


Sushi by Bou (at Sanctuary Hotel)
132 W. 47th St., (bet. 6th & 7th Aves.) New York, NY 10036
TEL: 917-348-5737 (text only for reservation)

Sushi by Bou (at Gansevoort Market)
353 W. 14th St., (bet. 8th Ave. & Hudson St.) New York, NY 10014
TEL: 917-870-1587 (text only for reservation)


About True World Foods
Dedicated to providing our customers the highest quality, freshest and tastiest products everyday!
32-34 Papetti Plaza, Elizabeth, NJ 07206
TEL: 908-351-9090

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