What is SNOWFOX? If all goes according to plan, it may be the biggest game changer for the grab-and-go food industry across the US. This concept offers a range of foods – from sushi platters to poke bowls to ramen, and everything in between. Since its opening in November 2016, SNOWFOX has enlisted True World Foods to support its goal to present only high quality fish, so that their raw dishes not only meet, but also exceed the quality once previously associated with sit-down restaurants.
According to Director of Operations, Jaehun “JJ” Jung, the concept of SNOWFOX is to deliver quality that goes above and beyond the typical grab-and-go; by utilizing high-end quality fish and paying close attention to every little detail, it is able to elevate its offerings and exceed expectations. Whether you’re looking at artfully displayed shakers of salads or sushi roll sets, you can just see from the bright colors and plump cuts that the fish is flawlessly fresh. Fans of nigiri-style sushi can indulge in generously portioned pieces that will surprise even the most experienced sushi lunch fanatics. Sushi Burritos are the perfect change of pace from the ordinary. Smaller items like Crab and Ikura Bowls go a long way in flavor and satisfaction. And when you indulge in the Poke Bowl you are presented with a hearty mélange of tuna, salmon, seaweed salad, edamame, and rice. Every bite is delicious.
The reason why it all works is because of a perfect storm of fundamentals. The thoughtfulness and hard work that Mr. Jung puts in; the impeccably composed selection of menu items; the coordination of the interior; the constant commitment to superior fish; all these things are what it takes to be successful. But according to Chef Jung, “If I have a secret weapon, it has to be True World Foods.” He continued, “From the quality to prices to the customer service, they are unequaled. They pay attention, meet my needs on a daily basis, and even think of me when they think I might be interested in trying something new or different.” Thanks to TEAM SNOWFOX’s ambitious R&D strategy, diners can expect many new, mouthwatering dishes on the horizon. The next time you’re on 23rd Street, consider heading over to Snowfox for a taste of what is to come – with fish provided by True World Foods.
Oh, the variety. There is a bowl for every size of stomach, but all have in common an unbeatable array of fish to enjoy.
Tuna nigiri is the gateway sushi that opens up a world of creative rolls, nigiri and combination platters.
The eye-catching displays might coax you into picking up lunch, a snack, and dinner all at once.
24 E. 23rd St., (bet. Park Ave. & Broadway) New York, NY 10010
TEL: 646-998-3030 | www.snowfoxcafe.com
About True World Foods
Dedicated to providing our customers the highest quality, freshest and tastiest products everyday!
32-34 Papetti Plaza, Elizabeth, NJ 07206